Digital Marketing

Digital marketing is the practice of promoting products and services through online channels like websites, social media, and search engines.

It allows businesses to reach a larger audience, engage customers directly, and measure results effectively.

Examples include SEO, social media, email campaigns, paid ads, and content marketing.

It gives small businesses affordable ways to reach customers, build their brand, and compete with bigger companies.

Important skills include SEO, content creation, data analysis, social media management, and creativity.